Our Mission

At Eco Smart PR, we are dedicated to making our world a better place for everyone.  We do that by helping our clients promote green policies, practices, and technologies. Our avenue to achieve this is the public education campaign. We find our audiences, we talk to them, and then we move them. We know we have achieved success when we become integral to our clients’ strategic planning process, and when we reach that point where our clients are not only our partners in positive change, but also, our friends.


Our Profile

Eco Smart PR was launched in 2021 as an environmental-centric division of the 10-year old, award winning PR and advertising company, The Waite Company, LLC.

While TWC continues to serve clients across industries, the Company’s leadership and efforts are focused on promoting products, services, behaviors, and policies that protect our land, water, and air, as well as everything that depends upon them, for life. Based in both Melbourne, Florida and Albuquerque, New Mexico, ESPR combines decades of general communications expertise with an acute understanding of environmental issues, and relies upon a network of subject area experts to advise on them when needed.

Our Focus

Playing our Part to Protect the Environment

  • Water and Wastewater Treatment
  • Clean Energy
  • Sustainable Agriculture
  • Recycled Products and Recycling Solutions
  • Ocean and Reef Health
  • Water Resources
  • Carbon Reduction Technologies
  • Public Education Campaigns
  • Government Affairs and Policy Initiatives
The Toolbox

Our Services

  • Strategic Communications and Planning
  • Digital Advertising
  • Social Media
  • Website and Content Development
  • Media Relations
  • Public Communications
  • Educational Events
Our Clients

Some of our Clients Include:

  • Ferrate Solutions, Corp.
  • The Augustin Plains Ranch Water Pipeline Project
  • CB&I/Shaw Environmental (Kirtland AFB Jet Fuel Leak Project)
  • Soil Secrets
  • Southern Sandoval County Regional Flood Control Authority
  • Stelzner, Winter, Warburton, Flores & Dawes, P.A.
  • Treasure Cay Community Foundation/Hurricane Dorian Recovery Effort
  • UpCycle Active Fertilizer
  • Sea Threads
EcoSmart Leaf - 2C Lime

The Team


Whitney Waite

Whitney brings more than 25 years of strategic communications experience to all EcoSmart PR campaigns and programs. As a 20-year business owner in New Mexico, a graduate of the University of Miami (Florida), and former Director of Marketing and Public Relations at Florida Southern College, Waite’s lengthy career in communications has been marked by professional projects, education, and family ties in both Florida and New Mexico. Prior to opening the doors at TWC, Waite managed political campaigns and campaign communications for candidates and elected officials running at the local, state, and federal levels. Her unique background and perspective earned her a four-year position as a regular panelist on New Mexico’s PBS public affairs television show “In Focus.” Waite grew EcoSmart PR’s parent company from a back-bedroom startup to a multi-million dollar, top-ranked PR company in less than five years. She holds a BA in Political Science and International Affairs from the University of Miami, Florida, and a post-BA teaching certificate from the University of New Mexico.
Program Director

Jason Marshall

began working with EcoSmart PR’s parent company in 2013 where he served as the lead account representative for the UNM Medical Group, Rita’s Cafe, Lyft, and the New Mexico Society of Anesthesiologists client accounts, among others. With a strong background in management, direct sales and marketing, he was the perfect fit to become Program Director for The Waite Company’s largest account, the New Mexico Health Insurance Exchange (beWellnm), in 2014 where he managed and led a team of 15+ professional staff members, a dozen product and service vendors, and a multi-million-dollar annual budget.
Jason is skilled at recruiting employee and vendor talent and leading a
team of diverse players toward the common goal of client satisfaction. With “quality control” as his middle name, Jason oversees and implements the best in social media, earned media, digital and traditional advertising, and outreach campaigns. Jason - dog, reef and soccer-lover - holds a BA in Strategic Communications from the University of New Mexico.
Senior Designer

Kyle Stake

Kyle joined the team in 2015 with a mandate to expand the firm’s graphic design department and improve upon its tradition of providing top-notch creative design services for its clients. Stake brings more than 15 years of website design, graphic design, art direction, photography, and production art experience to his position. Innovative, visionary, and bold, his knack for creating memorable imagery makes him a valuable fit for Waite Company clients.
Web and Software Developer

Bob McCarthy

Bob brings more than 30 years of technical leadership and hands-on website development experience to EcoSmart PR. McCarthy specializes in implementing web-based solutions and data capturing and data mining technologies. McCarthy graduated from New Mexico State University in 1984 with a BBA in Business Systems Analysis and obtained his MBA from the University of New Mexico in 1994. His extensive experience with web development, SEO, and application development, paired with his expert-level knowledge of many software programs, led him to serve as Project Leader, Systems Analyst and Software Engineer at a number of organizations before forming his own business, McBost.com, where he assisted small to medium-sized companies with software development. More recently, Bob served as Senior Software Engineer at Intel Corporation and is currently a Principal Software Engineer at Sandia National Laboratory. Bob is also a part-time instructor at Central New Mexico Community College, where he teaches Beginning Database Design and Introduction to SQL Development.